Increase awareness and drive customer participation in a marketing campaign developed in partnership with major Russian brands. The campaign’s success was measured by a KPI goal of reaching at least 3,500,000 users through targeted advertising on VK.

In retail chains across the Far Eastern Federal District, shoppers received gifts—stickers and bracelets—for purchasing specific products. The campaign was designed to attract customers to stores and boost sales of the promoted items.

Audience Segmentation: Identified and targeted key audience segments based on age, interests, and location.

Creative Development: Produced over 50 unique ad creatives (videos and banners) tailored to appeal to the target audience and highlight the promotion’s appeal.

Localized Strategy: The campaign was customized for six major cities where the promotion was available, ensuring efficient budget allocation.

Optimization and Testing: Conducted A/B testing across different placements and interests to identify the most effective combinations, achieving optimal CTR and cost efficiency.

Reach: 4,400,250 users on VK (exceeding KPI by 26%)

Website Clicks: 32,591 (average click-to-visit conversion rate of 54%)

CTR: Average CTR of 0.74%, with a peak CTR of 1.48% on the highest-performing creatives

Cost per Click (CPC): 11.38 RUB ($0.11)

Gift stickers in several stores ran out 2-3 weeks before the promotion ended, demonstrating high audience engagement and activity.

The campaign exceeded the expected reach and effectively captured customers' attention, significantly boosting sales of the promoted products and strengthening the participating brands’ presence in the Far Eastern region.